Features - Ireckonu

AI & ML Guest Segmentation

Apply Machine Learning to Find Hidden Clusters.

AI-driven marketing

Decode the booking journey with Media Attribution Insights, revealing which marketing touchpoints that matter most.

Reduce customer churn by proactively identifying and engaging with at-risk guests.

Identify the most relevant services to offer guests with machine learning and predictive analytics.

Communication center

Effortlessly create and manage marketing campaigns within the IRU system, saving time and improving reporting.

Simplify and optimize communication strategies for reservation-related events.

Never violate guest subscription preferences, as all systems (e.g. email, SMS, survey) receive real-time updates.

Ensure GDPR compliance with centralized data anonymization for all connected systems.

Data Health

Automatically enhance hotel data for superior quality.

Golden Profile 360

Gain a 360-degree guest perspective by centralizing behavioral, transactional, and event data.

Revolutionize the guest experience by centralizing every aspect of guest preferences.

Benefit from precise guest data, enriched with information from connected systems and enhanced using machine learning.

Guest Recognition

Reward guests based on preferences and spending while seamlessly interacting with other systems for efficient loyalty.

Elevate guest loyalty to new heights using machine learning, precise value calculation & real-time updates to other systems.

Effortlessly manage membership programs and ensure that guest points reflect their status.

Identity Management

Build trust by demonstrating a commitment to data security and privacy with 2FA.

Eliminate the need for multiple usernames and passwords.

Integration Hub

Effortlessly access all reservations from multiple integrated CRS and PMS systems in one view.

Say goodbye to data chaos - we normalize and standardize the data for you.

Leverage Ireckonu's API Portal, offering over 150 APIs for seamless data integration and a central hub for IT solution development.

Match & Merge +

Duplicate elimination - Machine Learning

Automatically and manually identify, match, merge, and deduplicate guest data, resulting in a single, reliable profile for each guest.

Real-time Monitoring

Stay ahead of downtime by monitoring uptime of all integrated systems in real-time.

Gain insights and control over your API call with our dedicated log portal.

Automate error resolution for seamless IT operations with Auto-Heal.

Reporting & BI

Discover guest cluster transitions and profile attribute changes over time with our intuitive dashboard using Automated Guest Segmentation data.

Track the impact of email campaigns on reservations with the 14-Day Lookback Report.

Unknown Person Descriptive Analytics (CDP)

Explore touchpoint details for known and unknown guests, along with their channel usage.

Understand customer engagement behavior from first touchpoint to conversion.

Gain deeper insights into the transition from new to repeat guests.

Gain valuable insights into the influence of paid media on transient and group bookings.

Understand how different touch points affects a guests' Lifetime Value (LTV).

Spot and act on potential churn of guests by understanding their behavior.

Manual Segmentation – Overlap Report (CDP)

Effortlessly identify profile overlaps within manually segmented groups.

Manual segmentation – Activation Report (CDP)

Easily access high-level and in-depth insights into segment activations & trends.

Unlock insights into the effectiveness and cost-efficiency of loyalty programs.

Tailor loyalty programs with precision to enhance guest engagement and revenue.

Get in-depth insights into repeat guests, including their demographics.

Gain visibility into when profiles were initially matched and the effectiveness of matching rules.

Uncover the power of repeat guests with the Repeat Guest Report, offering detailed insights into repeat guests and their impact on the business.

Gain visibility into profile creations for early detection of integration issues.

Ensure data compliance with the Person Data Consent Report, offering a comprehensive view of data consents within hotel chains.

Insights on the guest revenue, stays, and data completeness - based on data from all connected systems.

Get a comprehensive view of guest stays and reservation details for Front Office employees.

Gain insights into standardized guest demographics for strategic targeting from data sourced from all connected systems.

Gain confidence in your email data quality by easily identifying valid and invalid email addresses.

Ensure reservation data is accurate. Find and fix problems like missing data & other errors.

Assess the integrity of all profile data in the reservation database.

Assess the data quality of all folio Invoices in the reservations database.

Enhance data quality assessment and address accuracy.

Understand a room type's performance, offering insights into ADR, RevPAR, occupancy, revenue, and room nights.

Analyze lead times, assess reservation distribution, and compare data between hotels to make informed pricing and strategy decisions.

Empower headquarters with comprehensive insights based on six crucial performance metrics.

Access comprehensive analysis of a hotel's performance across various booking channels.

Gain valuable insights into cancellation behavior using historical data and guest trends.

Gain valuable insights into cancellation behavior using historical data and guest trends.

Analyze booking patterns to adapt strategies for more significant revenue impact.

Manage and monitor ancillary income, gaining insight into its performance and impact across hotels.

Simplify KPI tracking across multiple hotels with 360° Analytics and gain quick insights.

Access all raw data and create custom reports without requiring complex middleware expertise.

Segmentation

Event & behavioral-based segment Creation

Segment customers through actions like website visits, purchase history, and email engagement for personalized marketing.

Tailor marketing to your most loyal guests with RFM + based segmentation creation.

Web Mobile Solutions

Provide guests with a faster, more convenient mobile check-out experience, increasing guest satisfaction and operational efficiency.

Align with modern travelers' expectations for contactless payment options.

Offer guests a modern and convenient mobile check-in solution, reducing check-in time and front desk workload.

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